Since its establishment, AMFI has evolved as a highly respected representative body of the MF industry, owing to the active involvement of its members. It has strived towards introducing several best practices across various areas, such as disclosures, operations and risk management, valuation of securities, streamlining customer service, and investor protection and communication. These practices are uniformly followed by all its members in the best interest of the investors.The ‘Mutual Funds Sahi Hai’ campaign, a nationwide investor awareness media outreach in various languages initiated by AMFI in 2017 under SEBI’s guidance, is one of the key efforts of AMFI to spread awareness about mutual funds as a distinct asset class.
